Stuart Elrick

#ecommerce

Managing Multi-Channel eCommerce

Working across eCommerce channels I have worked in eCommerce since 2010. That experience has included direct stores and marketplaces, with the recurring task of keeping product information, inventory, orders, and customer service aligned. Marketplaces and direct stores Amazon and eBay can provide access to established demand, but each platform has its own fees, rules, listing […]

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Building a Multi-Channel eCommerce Operation

By Stuart Elrick I have worked in eCommerce since 2010. Across that period, platforms and acquisition channels have changed repeatedly, while the operational questions have remained fairly consistent: where should a product be sold, how will inventory stay accurate, and who owns the customer experience when something goes wrong? Choose channels for a reason A […]

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Stuart Elrick | Ecommerce Consultant

Stuart Elrick | Ecommerce Consultant I have worked in eCommerce since 2010, with experience spanning direct stores, marketplaces, product data, inventory, fulfilment, and the operating decisions that connect them. My consulting work focuses on the parts of online retail that become difficult as a business grows: deciding which channels have a useful role, keeping information […]

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